Ticketmaster has confirmed to IQ its long-rumoured expansion into Italy, with the world’s largest ticketing company today launching in the sixth-biggest live music market.
The launch of Ticketmaster Italia (ticketmaster.it), headquartered in Milan, follows the end of the exclusive long-term online partnership in Italy between Ticketmaster’s parent company, Live Nation, and CTS Eventim-owned TicketOne, which wrapped up this year and was replaced by an ongoing agreement.
Ticketmaster’s primary-market debut in Italy – it already has a presence in the secondary market with a local version of Seatwave – represents its third new venture in Europe in 2017 alone, following launches in Switzerland (with Tixtec) in August and the Czech Republic (via Ticketpro) in February.
“We look forward to providing the best ticketing experience for clients, artists and fans across Italy – undoubtedly one of the world’s most vibrant and popular destinations for live entertainment and cultural events,” says Ticketmaster International president Mark Yovich.
“This was an organic move for the business. This is an exciting moment for fans of live music, theatre, sport and cultural events, not just in Italy, but across all our global markets as we continue our strategic expansion.”
In Live Nation Italy festival news, meanwhile, Firenze Rocks today announced Iron Maiden, Foo Fighters, Ozzy Osbourne and Guns N’ Roses as its 2018 headliners. Tickets for each show are on sale on 15, 16, 17 and 18 November, respectively, from ticketmaster.it.
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